The entire point of giving your “WIIFT” should be to offer them the best possible solution rather than to find a gap and pitch your product. And instead of pitching your product as a solution, offer a variety of solutions–because you’re trying to win their trust. In the case of the latter, you have the opportunity to challenge the status quo with the prospect. The next step is to identify if they are aware of the problem and want to solve it or if they are not aware of the problem and are comfortable with the status quo. It’s to find out if they’ll benefit from your product or service.įor instance you could find a lot about a company’s processes and their teams and their problems by looking at the company’s hiring posts.
The reason you’re writing the email is not to pitch your solution. The research can be used to personalize your subject line, your email introduction or when you’re mentioning ‘what’s in it for them’. Spend 5-6 minutes researching the prospect and take notes that can be used to craft your sales message.
#FOLLOW UP UNREPLIED EMAIL SAMPLE HOW TO#
How to write the reason for your follow-up email: In case you don’t know this, hinge your follow-up email strategy on understanding their buyer awareness level. Maybe, they don’t know they have a problem. Maybe, doing nothing at the moment is their best solution. Don’t make the cardinal mistake of assuming that your solution is their best solution. Your prospect’s “What’s in it for me?” is not just your company’s value proposition. Answer the very essential question every prospect will have in their mind when they see your follow-up email: “What’s in it for me?” (WIIFT), “Why should I care?” Whether this is your second follow-up email or fifth follow-up email, why should the reader care about your email? The prospect doesn’t owe you a response. Wondering if you’re facing any trouble managing freelance developers stay on track? Here’s a better way to solve on managing freelance developers.And Jeroen from their marketing team hit the bull’s eye with this subject line as a content manager’s major pain point is managing freelancers. Here’s an example of a subject line content marketing agency, Contentoo, used in one of their marketing emails sent to our content marketing manager. So a pain point is as personal as it can get and is on top of the mind of the prospect at all times. Lean Into the Prospect’s Pain PointĪt any given time most professionals in any department of the organization are suffering pain points they could solve, or have scope to optimize their workflows.
Here’s how you can write subject lines that can interrupt reading patterns: 1. That’s why you have to think of subject lines that nobody would think of writing, not even you. People are used to reading certain kinds of subject lines, like the commonly used “Quick question?” or clickbait-y “Get 100% off first month”.Īny kind of subject line trend usually runs its course and fails to get their attention anymore. That means you have to stand out as prominently as a dove in a flock of crows. Your follow-up email is one among the hundreds of follow-up emails, newsletters, work-related emails, and other cold emails that are vying for your prospect’s attention on a daily basis. In sales that means prospects have been conditioned to ignore a kind of subject line, a kind of email, a kind of CTA–the kind of sales messaging reps have been using forever.
#FOLLOW UP UNREPLIED EMAIL SAMPLE SERIES#
Pattern interrupt is an uncommon strategy to catch and maintain the prospect’s attention in emails.ĭerren Brown’s technique of pattern interrupt is a series of interruptions that breaks a habit or a state.
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